The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
DENTSU / Tokyo
Client
Title
Category
Award
Points
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo
Client: BEAMS
Category: Use of Technology / Product & Mobile Integration
Points: 25.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda
Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 25.0
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation
Category: Craft / Printing and Paper Craft - Single or Series
Points: 25.0
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co.
Category: Broadcast and Moving Image / Craft Animation
Points: 15.0
Life is Electric
Agency: DENTSU / Tokyo
Client: Panasonic Corporation
Category: Collateral Design / Booklets and Brochures
Points: 15.0
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Collateral Design / Posters - Series
Points: 15.0
140th
Agency: DENTSU / Tokyo
Client: Taisei corporation
Category: Collateral Design / Posters - Series
Points: 15.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda
Category: Craft / Sound Design
Points: 10.0
NEWS BOTTLE!
Agency: DENTSU / Tokyo
Client: The Mainichi Newspapers
Category: Package Design / Single or Series
Points: 10.0
Get Back, Tohoku.
Agency: DENTSU / Tokyo
Client: East Japan Railway Company
Category: Craft / Photography - Single or Series
Points: 10.0
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Craft / Printing and Paper Craft - Single or Series
Points: 10.0
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation
Category: Collateral Design / Booklets and Brochures
Points: 10.0
Fight
Agency: DENTSU / Tokyo
Client: SAVOY
Category: Consumer Television / 60 Second - Single
Points: 5.0
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co.
Category: Craft / Technique / Best Animation
Points: 5.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Embroidery poster for "100 year warranty coat"
Agency: DENTSU / Tokyo
Client: SANYO SHOKAI
Category: Collateral Design / Posters - Series
Points: 5.0
GLASS BOTTLE AWARD 2012 POSTER
Agency: DENTSU / Tokyo
Client: Japan Glass Bottle Association
Category: Collateral Design / Posters - Series
Points: 5.0
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Craft / Printing and Paper Craft - Single or Series
Points: 5.0
Super ultra daydreams
Agency: Mori / Tokyo + Dentsu / Tokyo + TYO PRODUCTIONS1 / Tokyo
Client: Honda
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 5.0
To See
Agency: Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client: Menicon
Category: Online Films & Video / Interactive Video
Points: 5.0
Client:
BEAMS
Title:
ASOBERU-T ("Playable T-Shirts")
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is Electric
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Collateral Design / Posters - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Taisei corporation
Title:
140th
Category:
Collateral Design / Posters - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Craft / Sound Design
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
The Mainichi Newspapers
Title:
NEWS BOTTLE!
Category:
Package Design / Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
East Japan Railway Company
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
SAVOY
Title:
Fight
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
SANYO SHOKAI
Title:
Embroidery poster for "100 year warranty coat"
Category:
Collateral Design / Posters - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Japan Glass Bottle Association
Title:
GLASS BOTTLE AWARD 2012 POSTER
Category:
Collateral Design / Posters - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Honda
Title:
Super ultra daydreams
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2014 Design Merit Award
Points:
5.0